The best Supermetrics alternatives in 2026
Supermetrics is the standard for piping marketing data into spreadsheets and warehouses, but you still build and read the dashboards yourself. If you want less manual work, here are the strongest alternatives and who each is for.
The list
- 1
Marketlin
Best if you want the answer, not the dataReads your data and hands you a ranked to-do list, no spreadsheets or BI skills needed. (That is us.)
See the full comparison - 2
Funnel
Best for enterprise data collectionAn enterprise hub to collect, clean and govern marketing data for downstream tools.
Compare with Marketlin - 3
Whatagraph
Best for cross-channel reportingClean, fast cross-channel reports and monitoring for agencies and teams.
Compare with Marketlin - 4
Looker Studio
Best free dashboardsFree, flexible dashboards from Google, if you are happy to build and maintain them.
Compare with Marketlin - 5
Databox
Best for KPI monitoringFlexible KPI dashboards and scorecards to watch your numbers in one place.
Compare with Marketlin
Last updated 3 June 2026. Tool names are trademarks of their respective owners; this is an independent, editorial comparison. Spotted something out of date? Tell us.
FAQ
Questions, answered
- What is the best Supermetrics alternative?
- If you need a data pipeline into a warehouse, Funnel is the closest like-for-like. If you want reporting, look at Whatagraph or Looker Studio. If you want the analysis done for you, with a ranked plan instead of dashboards, Marketlin is the better fit.
- Is Marketlin a Supermetrics replacement?
- They do different jobs. Supermetrics moves data into your tools; Marketlin reads the data and tells you what to do. Marketlin is not a connector or warehouse tool.
- Is there a free alternative?
- Looker Studio is free to license, though you build and maintain the dashboards yourself.