Privacy Policy

Last Updated: November 5, 2025

1. Introduction

Marketlin AB ("we," "our," or "us") operates marketlin.com. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the General Data Protection Regulation (GDPR) and Swedish data protection laws.

2. Information We Collect

2.1 Account Information

  • Email address
  • Company name
  • Contact information

2.2 Marketing Data

  • Google Ads campaign performance metrics
  • Meta Ads campaign data
  • Website analytics data
  • Conversion and ROI metrics

2.3 Technical Information

  • IP address and browser information
  • Cookies and usage data
  • Log files and system diagnostics

3. How We Use Your Information

We process your data for the following purposes:

  • Service Delivery: Provide marketing analytics and AI-powered insights
  • AI Analysis: Generate recommendations using Claude 3.5 Sonnet via Google Vertex AI
  • Communication: Send service updates, product announcements, and support messages
  • Improvement: Analyze usage patterns to enhance our platform
  • Legal Compliance: Meet regulatory and contractual obligations

4. Legal Basis for Processing (GDPR)

We process your personal data based on:

  • Contract Performance: To provide services you've subscribed to
  • Legitimate Interest: To improve our services and communicate with you
  • Consent: For marketing communications (you can withdraw anytime)
  • Legal Obligation: To comply with Swedish and EU laws

5. Data Storage and Security

EU Data Residency: All your data is stored exclusively in the European Union (Google Cloud Platform, europe-north1 region in Sweden/Finland).

We implement industry-standard security measures including:

  • Encryption in transit (TLS/SSL) and at rest
  • Access controls and authentication
  • Regular security audits
  • Automated backups

6. Third-Party Services

We use the following third-party services:

  • Google Cloud Platform: Infrastructure and AI services (EU region)
  • Anthropic (via Vertex AI): AI-powered insights using Claude
  • Google Ads API: Campaign data retrieval (with your authorization)
  • Meta Ads API: Facebook/Instagram campaign data (with your authorization)

7. Your Rights (GDPR)

Under GDPR, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Limit how we process your data
  • Portability: Receive your data in a machine-readable format
  • Object: Object to processing based on legitimate interests
  • Withdraw Consent: Opt out of marketing communications anytime

To exercise these rights, contact us at: privacy@marketlin.com

8. Data Retention

We retain your data for as long as your account is active or as needed to provide services. After account deletion, we retain certain data for legal compliance (typically 7 years under Swedish law).

9. Cookies

We use essential cookies for authentication and session management. You can control cookie preferences through your browser settings.

10. International Data Transfers

Your data remains in the EU. We do not transfer personal data outside the European Economic Area (EEA).

11. Children's Privacy

Our service is not intended for users under 18. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy. Changes will be posted on this page with an updated "Last Updated" date.

13. Contact & Complaints

Data Controller:

Marketlin AB
Email: privacy@marketlin.com
Sweden

Supervisory Authority:
If you have concerns about how we handle your data, you can file a complaint with the Swedish Authority for Privacy Protection (IMY - Integritetsskyddsmyndigheten).