Terms of Service

1. Acceptance

By accessing or using the Service you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Service.

2. Service description

MarketLin is an AI marketing platform that connects to your marketing accounts (such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Google Analytics 4 and Google Search Console) via their official APIs and delivers four things based on your account data and brand: daily analysis with ranked recommendations, new ads built from what already sells in the account, in your voice, budget and spend tracking across channels, and scheduled client reports. The current feature set is described at marketlin.com/product and marketlin.com/pricing.

3. Free trial, plans and payment

• Every new workspace starts with a 30-day free trial of the plan you select. No payment details are collected to start a trial and nothing is charged during it.
• Before the trial ends you may choose a paid plan in the Service. If you do not, the workspace is paused: analysis stops and connected accounts are no longer read. We keep the workspace and its history for 30 days after the trial so you can resume, then delete it as described in the Privacy Policy.
• Paid plans are billed monthly in advance in Swedish kronor, excluding VAT, at the prices published at marketlin.com/pricing on the day of purchase. Extra client workspaces are billed for the month in which they are added; the number of users is not limited. Plan changes take effect from the next billing month.
• You may cancel a monthly plan at any time; access continues to the end of the paid month. Enterprise agreements follow their own written terms.
• We may change prices with at least 30 days’ notice by email; the change applies from your next billing month after the notice period.

4. Your responsibilities

You are responsible for: providing accurate registration information; ensuring you have the right to connect any advertising accounts to the Service; using the Service in compliance with applicable law and the relevant platforms’ policies; and keeping your access credentials confidential.

5. Acceptable use

You may not use the Service to: violate any law or regulation; infringe others’ intellectual property; transmit harmful, offensive, or malicious content; attempt to reverse-engineer, scrape, or disrupt the Service; or share access credentials with unauthorised parties.

6. API access and permissions

The Service connects to advertising and analytics platforms via their official APIs using OAuth 2.0. By connecting an account you confirm that you are entitled to grant that access and you authorise MarketLin to read data from the account to provide the Service.

MarketLin does not change anything in a connected account on its own. A change proposed by the Service (for example a budget, bid or ad change) is applied only after a user in your workspace with the right to do so has reviewed and approved it in the Service. You are responsible for changes your users approve. The changes the Service can apply are limited to budgets, campaign, ad group and ad status, negative keywords and bid targets; the Service does not create or delete campaigns, ad groups or ads. Each applied change is logged with the approving user and time, the log is available in the Service, and an applied change can be reversed from the Service for 72 hours after it was applied.

You can revoke access at any time in the relevant platform’s settings or disconnect the account in the Service. Revoking stops analysis and any further changes but does not automatically delete existing results.

7. Data processing

Where MarketLin processes personal data on your behalf (for example, data contained in your connected advertising accounts), it does so as a data processor under our Data Processing Agreement, which is incorporated into these Terms by reference.

8. Intellectual property

The Service, including its software, design, and content, is owned by MarketLin AB. You retain ownership of your advertising-account data and grant us a limited licence to process it for the purpose of delivering the Service.

9. Limitation of liability

To the maximum extent permitted by Swedish law, MarketLin AB shall not be liable for indirect, incidental, or consequential damages; loss of revenue, data, or business opportunities; errors in AI-generated recommendations; or decisions you make based on Service outputs.

In no event shall our total liability exceed the amount you paid for the Service in the three months preceding the claim. During a free trial, where nothing has been paid, our liability is limited to what mandatory law requires.

10. Disclaimer of warranties

The Service is provided "as is" without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Recommendations, estimates of revenue or return and generated ads are produced by statistical and AI models from your account data; they are estimates, not guarantees of performance, and you retain full responsibility for your advertising decisions and for reviewing generated content before it is published.

We aim to keep the Service available around the clock and announce planned maintenance in advance. We do not offer a contractual uptime commitment on the Business or Agency plans; an availability commitment can be agreed in a custom agreement.

11. Termination

You may cancel at any time as described in section 3. We may suspend or terminate access with immediate effect if you breach these Terms or a connected platform’s policies, and otherwise with 30 days’ written notice.

We take daily backups of Service data. On termination you can export your reports and generated ads from the Service for 30 days, after which we delete your workspace data as described in our Privacy Policy and the DPA, except where law requires us to keep records.

12. Governing law and disputes

These Terms are governed by Swedish law. Disputes shall be settled by the Swedish courts.

13. Contact

For questions about these Terms, email hello@marketlin.com or write to MarketLin AB, Kungsängsgatan 17, 753 22 Uppsala, Sweden.