Marketing reporting

The MarketLin alternative to Whatagraph

Whatagraph gives you streamlined cross-channel reports and monitoring alerts. MarketLin reads the same accounts and turns those signals into recommendations you apply with one click.

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The short answer

If you want clean cross-channel reporting and alerts, Whatagraph is a solid choice. If you want those signals turned into recommendations you apply with one click, that is where MarketLin fits.

Whatagraph vs MarketLin

Comparison of Whatagraph and MarketLin
 WhatagraphMarketLin
The job it doesReports and alertsTells you what to do next
What you getDashboards and notificationsRecommendations you apply with one click with steps
Who reads itYou read the reportA specialist and orchestrator do the reading
Cross-channelReported side by sideAnalyzed together, dependencies surfaced
OutputA clear reportRecommendations with impact and confidence, one click to apply
Built forReporting and monitoringAnalysis and action

Where Whatagraph is the better choice

No tool is right for everyone. Whatagraph is genuinely strong at:

  • Clean, fast cross-channel reports that clients can read.
  • Automated report delivery and budget-monitoring alerts.
  • A polished, easy-to-use reporting experience.

Why teams choose MarketLin

An analyst that acts

A plan, not a feed of alerts

Alerts tell you something changed. MarketLin tells you what to do about it, ranked by impact, with the steps.

It decides, not just displays

A specialist reads each source and an orchestrator ranks the actions, instead of leaving you to interpret the report.

Paid, organic and site together

MarketLin reads Google Ads, Meta, TikTok, LinkedIn, GA4, Search Console and page speed in one pass and surfaces the dependencies between them.

FAQ

Whatagraph alternative, answered

Is MarketLin a replacement for Whatagraph?
For most agencies, yes. MarketLin sends scheduled cross-channel client reports as white-label PDFs with your logo, and adds what Whatagraph does not: daily recommendations you apply with one click, new ads built from what already sells in the client’s account, and budget across channels. If you need deeply customised dashboard widgets, Whatagraph still goes further there.
Does MarketLin send alerts?
MarketLin goes a step further than alerts. Instead of notifying you that something changed, it reads the full picture and hands you clear recommendations of what to act on.
Which channels does it read?
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Google Analytics 4, Search Console and Lighthouse, read together.
How much does it cost?
Business starts at 3 000 kr per month for one brand, set by ad spend. Agency is 9 900 kr per month with five clients included, and the price per client drops above fifteen. Every plan starts with a 30-day free trial, no credit card. Full details on the pricing page.

Comparison last updated 16 September 2026. Whatagraph is a trademark of its respective owner; this is an independent comparison. Spotted something out of date? Tell us.

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