Marketing reporting

The Marketlin alternative to Whatagraph

Whatagraph gives you streamlined cross-channel reports and monitoring alerts. Marketlin reads the same accounts and turns those signals into a ranked plan of what to actually do.

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The short answer

If you want clean cross-channel reporting and alerts, Whatagraph is a solid choice. If you want those signals turned into a ranked plan of what to do, that is where Marketlin fits.

Whatagraph vs Marketlin

Comparison of Whatagraph and Marketlin
 WhatagraphMarketlin
The job it doesReports and alertsTells you what to do next
What you getDashboards and notificationsA ranked to-do list with steps
Who reads itYou read the reportA specialist and orchestrator do the reading
Cross-channelReported side by sideAnalyzed together, dependencies surfaced
OutputA clear reportPrioritized actions with impact and confidence
Built forReporting and monitoringAnalysis and action

Where Whatagraph is the better choice

No tool is right for everyone. Whatagraph is genuinely strong at:

  • Clean, fast cross-channel reports that clients can read.
  • Automated report delivery and budget-monitoring alerts.
  • A polished, easy-to-use reporting experience.

Why teams choose Marketlin

An analyst that acts

A plan, not a feed of alerts

Alerts tell you something changed. Marketlin tells you what to do about it, ranked by impact, with the steps.

It decides, not just displays

A specialist reads each source and an orchestrator ranks the actions, instead of leaving you to interpret the report.

Paid, organic and site together

Marketlin reads Meta Ads, Google Ads, GA4, Search Console and page speed in one pass and surfaces the dependencies between them.

FAQ

Whatagraph alternative, answered

Is Marketlin a replacement for Whatagraph?
If you mainly need cross-channel reports for clients, a reporting tool still does that better. Marketlin adds the analysis and the decisions: it reads the accounts and gives you a prioritized list of what to do.
Does Marketlin send alerts?
Marketlin goes a step further than alerts. Instead of notifying you that something changed, it reads the full picture and hands you a ranked plan of what to act on.
Which channels does it read?
Meta Ads, Google Ads, Google Analytics 4, Search Console and Lighthouse, read together. TikTok and LinkedIn are coming soon.
How much does it cost?
Marketlin is in early access. Join the waitlist and we will share pricing as access rolls out.

Comparison last updated 3 June 2026. Whatagraph is a trademark of its respective owner; this is an independent comparison. Spotted something out of date? Tell us.

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